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On Page SEO and Engagement

On page SEO makes up a large number of ranking factors. However, most SEO’s have different theories as to what matter the most. We are here to answer the important questions. What does on page SEO mean and how to improve your on page SEO!

Here are some on page ranking factors that, when you get right, will help you rank number 1.

Best Word Count for SEO

Gone are the days that short or spun content will get you ranking. There was a time when people would recommend 200-300 words, even then people thought that was too much content.

Now it is common for a rank 1-5 page to have 2000-4000 words. From analysing over 10,000 SERP reports, the average word count of the page ranked 1 was 2000 words. This should be the mark to aim for.  

Content at the 2000 word count that is insightful or benefits the reader is far more likely to get shared and more people are likely to want to link to it naturally.

What is Bounce Rate?

A measure of how many people visit your site and leave after viewing only one page. This can be after reading for 3 minutes or 3 hours. Google can use this as an indication to keyword relevancy. For instance, if someone searches Seo Company Glasgow, clicks on your page and navigates away without viewing more pages, Google may see this as an indication you should not rank for that keyword. Or at least you are less relevant that the domains which have a lower bounce rate for the same keyword.

What is Dwell time? (Time onsite)

Similar to bounce rate, time onsite has positive correlations to keyword rankings. If people spend more time on your site after searching for a keyword then Google will know you have provided them with useful content relevant to the search. 

If someone leaves in less than 30 seconds, its pretty clear your content was either, not appealing or did not provide what they were looking for.

A Quote from Duane Forrester explains it well.

[rt_blockquote_style blockquote_author=”Duane Forrester, Senior Project Manager for Bing” blockquote_content=”Your goal should be that when a visitor lands on your page, the content answers all of their needs, encouraging their next action to remain with you. If your content does not encourage them to remain with you, they will leave. The search engines can get a sense of this by watching the dwell time.” blockquote_font_color=”#000000″]

How does Freshness Factor effect SEO?

The theory goes a little like this. Google believes that content which is newer could be more relevant for certain vertices.  A post about “things to do in Glasgow” from 2012 is unlikely to be as relevant as a post from 6 months ago. However some believe that a post which is from 2012 which has been updated in the last 6 months is more likely to rank higher than a new post.

Similarly, a page which has had no new referring domains will look like it has lost relevance to the subject. New domains show that the content has not stagnated and is still relevant for the searched term. Refreshing content and providing a page with new links is a sure way to get it noticed by google. This is a proven way to get a boost for your best pages.

How To Do Better On Page SEO

This trend of Google ranking pages which provide great content is only going to continue. The recent E-A-T update has further cemented Google’s stance on what they believe should rank first. The great news is that there is a simple solution to all this. As long as you provide great, useful and relevant content. Then you will always do well in these factors.


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