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Explaining Different Traffic

Traffic is the number of visitors a website receives. It is sometimes measured in sessions but most commonly measured by the number of visitors in a given time. There is a lot more to traffic than just the number of people who visit your site. Traffic effects things like, bounce rate and time on-site. One of the main aims of SEO is to increase the traffic a site receives. This in turn should increase the revenue of the site and make the site owner more money. But is traffic as simple as having any old traffic? Well there are 4 types of traffic we are going to discuss, here is what they mean.

Paid Traffic

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What is Paid Traffic ?

The term paid traffic is used when referring to the visitors that land on your website as a result of advertisements. Usually in the form of a PPC (pay-per-click) campaign. These 4 results in the image are for the keyword “SEO Company Glasgow”. All the results which have Ad are all using a Pay Per Click campaign. Every visitor that lands on their pages through those links costs the company money. This value is determined by Google via a bidding system and costs differently depending on the value of the chosen keyword.

There are some great benefits of paid ads. Displaying ads in competitive spaces is a great way to increase your brand exposure and drive targeted traffic to your site which is more likely to convert. This might in turn increase your conversion which could be a positive ranking factor. Targeting the wrong traffic though, will likely decrease conversion. The results of a paid campaign can be directly tracked therefore an ROI can be calculated for every paid campaign. This makes it very easy to see the impact they have on revenue. The collected data can also be used to improve your marketing techniques and help drive more organic traffic in the future.

There are some people who believe that having a PPC campaign send a positive signal to Google and that you should rank naturally afterwards.

How to Increase Paid traffic

The most common paid ads on Google are:

PPC (pay per click)

The most common campaign is Pay Per Click Ads. These show up higher in SERP and cost every time someone clicks on a result. Companies who are looking to run an add campaign will have to bid against each other in order to win the rights to advertise in this form.

CPI (Cost Per Impression)

This is sometimes referred to as cost per thousand impressions and these display style ads cost depending on how many impressions they receive. These are common advertisements on Facebook.

Organic Traffic

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What is Organic Traffic ?

Organic traffic is used to describe traffic obtained from people clicking on your site in the Search Engine Results Page (SERP). This includes people coming to your site from bookmarks. This traffic is directly affected by how well you rank for certain searched words and phrases called “Keywords”.

How to Increase Organic traffic

Organic traffic is driven by SEO (Search Engine Optimisation). Ranking number 1 for a searched term will get you about 30% of the total search volume for that keyword. Ranking number 1 for as many keywords as you can is the best way to increase organic traffic. There are endless strategies that SEO’s use to help sites rank. Here are some steps you can take to improve your SEO.

Referral Traffic

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What is Referral Traffic ?

Referral traffic is traffic that lands on your site through sites other than search engines. Think links from blogs or directories. Google lets you track how much referral traffic you get and where it comes from.

How to Increase Referral Traffic

Referral traffic can be increased in a similar way to organic traffic. A major part of seo is building links, these links offer your site with a way to gain referral traffic. These links are called referring domains.

The more referring domains your site has from high traffic websites, the more traffic your site is likely to receive. A great way to get more links by only investing time is guest blogging. This will give you an opportunity to get relevant referring domains which will drive traffic to your target pages.

Social Traffic

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What is Social Traffic ?

Social traffic refers to people who lands on your website from a social site or social media platform. Think anyone who clicks on a tweet or Facebook post and follows the link to your site. Social traffic can be either organic traffic or paid traffic depending on your marketing campaigns on social media sites. Although Google will still see all of this as social traffic regardless.

How to Increase Social traffic

The fastest way to gain more traffic from social sites, is to increase your follower count and user engagement. This is where having a great social media manager or digital marketing agency comes in handy.

After research from Instagram, it was noted that brands see the highest level of engagement (4.21%) on Instagram when compared to other social sites.

Mastering the art of enticing visuals is your first task. Including high quality photography and info-graphics are a great way to get noticed. Photos are also the most share friendly media. Which leads to point 2. Create shareable content, the fastest way to grow that follower count is to create great content that people want to show their friends. If this leads to some viral content that millions of people see, you are likely to see a massive increase in social traffic.

For the most effective social media posting schedule, look no further.

  • Post on Facebook 5-14 times a week
  • Tweet at least four times a day
  • Instagram at least 2 times a day
  • Post on LinkedIn 1-3 times a week
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