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Here at SERP Insights, Friday is known as Flashback Fridays. It’s a day where we have a bit of fun and look at what SEO once was and compare it to today’s current landscape. Over the next few articles I’m going to have a look at what’s happened over the years in SEO and what we can take from it.

Time and time again we see big players in the SEO industry talk about Whitehat tactics. Now personally, I’m much more interested in hearing about people trying to break the algorithm than trying to work with it but that’s just me!

There are loads of tactics that we probably just can’t do anymore but who actually knows?

  • Copied Content
  • Article Spinning
  • Scraping Content
  • Link Bait and Switch method
  • Tiered Link Building
  • Shady Redirects
  • Parasite Hosting
  • Rich Snippet Markup Spam
  • PBN link building
  • Domain Squating

This year, we’ve seen many changes to the algorithm. You’ve got the E.A.T update, the Y.M.Y.L update, the Medic update just to name a few.

So how do those updates change the landscape for Blackhat SEO? There’s lots to test so here’s how this series will pan out. Every Friday we will chat about how viable an existing method is in today’s landscape.

In my opinion, Google’s algorithm accustoms itself to what’s happening right now. So those tactics you used to abuse back in the day theoretically shouldn’t get picked up on as quickly as they did in their prime. Does this mean you can use them again? Potentially… if not you can probably put a spin on them.  

Google’s planning to launch a new feature that will allow users to leave in search results comments that could be seen by others. This just gives us Blackhat SEO guys another ‘potential ranking signal’ to abuse though.

Oh and these comments will have a voting system too. So users can up or downvote comments they like / dislike. Has anyone seen Youtube’s comment section? It’s a bit of a disaster and I’ve got a feeling this will be too.

The fact this series will involve a lot of testing means I don’t really have anything special for you right now but here’s what you can expect over the next few weeks:

  • Benefits of Blog commenting in 2019
  • Does Tiered Link Building still work?
  • Link Gratitude
  • Is the algorithm in Spain, Italy, Germany miles behind?
  • Canonicals and how we don’t use them right
  • Web 2.0’s in 2019
  • Doing Scholarship link building right
  • Voice Search in 2019 – Google My Business, Q&A, FAQ, Snippets and video!
  • Is duplicate content harmful or not?

The tighter they make the system, the easier it will be for people to find holes right?




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