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WordPress blogs and their SEO mistakes
As the most popular blogging platform with millions of users and visitors, WordPress is the go to site for blogging enthusiasts who want to start off their own blogging website.
Despite its easy to use interface and great features, there are plenty of mistakes that many inexperienced bloggers commit when creating their own blog. These common mistakes can affect the site’s search engine ranking as well as its online reputation, so whether it’s due to a lack of know-how or a slapdash approach, find out what these mistakes are, and how to avoid them.
Not having your own domain
One of the major reasons for WordPress’ huge popularity is the fact that you can run your own blog for free. With your default WordPress blog address, you’re all ready to go right?
Well not exactly; if you are serious about the success of your blog, then you are going to want to invest in a proper domain name. This will provide a clear and concrete identity to your site, make a good impression on visitors, and consolidate your site as its own separate entity.
Not having an SEO optimised theme
WordPress is great in the fact that you can pick an SEO optimised theme, but many inexperienced or careless bloggers still manage to overlook this fact.
It is important to pick one of these optimised themes though, since they can really help you out in terms of online rankings. When others are using them and you’re not, it is going to be so much harder to compete. There is a good choice of these themes to choose from including Jevelin and Divi, so do a bit of your own investigating, and pick one to suit your site.
Or not having an SEO optimised contact form
The same thing goes for your contact form; this is your point of contact for your visitors and followers, and even the newest of created sites needs one.
Your contact form can be viewed as a conversion driver, so it needs to be optimised for the right SEO keywords for your site, which can then help visitors find the blog and therefore amplify the traffic.
Not optimising your images
For any great blog, good quality and original images are so important, and in addition to this, you should be also optimising them. This step is often overlooked by WordPress bloggers, who simply forget or don’t bother to tap the optimisation button for these images.
However, by optimising them, you can help your site to load faster, as well as enhance your Google PageSpeed score. So any time you’re adding an image, always remember to optimise it too! There are plugins that can help you with this like TinyPNG, which will let you compress your images without compromising their resolution, as well as taking care of the SEO optimisation, which makes things so simple for you.
Picking the incorrect keyword
You want your blog to reach all of the right people in order that you can grow its audience, which why picking the wrong keyword can be disastrous to its SEO success. Understandably,  keyword research can be a vast concept, however when it’s done right, you can really reap the benefits.
In order to do this, you first have to work out an SEO keyword strategy that works for your blog, using keywords that not only accurately define what it is you’re talking about, but which are also low in competition yet commonly used by visitors for seeking information. This might seem like a daunting task, however with some focus, effort and determination, it is important to get these keywords right so that your blog can rank well.
Not having good quality content
You don’t just want any old content thrown up on your WordPress blog; this content must be great quality and of interest to your visitors. It also needs to avoid committing any SEO faux-pas.
Your content therefore must be original and relevant to your audience, readable and informative, as well as free from any grammar or spelling mistakes. In addition to this, you also need to blog regularly in order to keep your audience engaged and traffic steady. There are plugins to help you out in blogging regularly, so do check these out too.
Having a slow loading speed
Even if your site contains top notch content, if the loading speed is too slow, you’re going to lose visitors before they even get to it. Any loading time that takes longer than 2 or 3 seconds, is going to have a negative impact on visitors who then may abandon your site.
To make sure that your blog’s loading speed is at its best, you should employ a caching plugin like WP Super Cache. Easy to use, these plugins can make your WordPress blog speedy to load. Another thing you can do, and it’s recommended, is to invest in a reliable web hosting service, since it’ll be able to deal with any side issues of the blogging website’s server, as well as being able to contribute positively to the overall performance and speed of your site.
It’s easy to overlook technical and SEO aspects of your WordPress site, but they can really have a negative impact on its usability and ultimate success. And since these types of mistakes are so easy to avoid, it’s worth taking the extra time to keep your blog in tip top condition.
Take a look at your own WordPress blog and check if you’ve made any of these common SEO mistakes. If you have, tackle them now and get on top of them. Create a solid SEO plan and content strategy for your WordPress site, and start improving its SEO performance now.


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