Benefits of User-Generated Content (UGC)
User generated content has pro’s & con’s
Frequent Fresh Content
Users provide fresh content for yous site which would otherwise take up valuable resources which most companies just cannot provide.
Makes backlink profile look more natural
Users will link to and from your site which will help you generate a natural looking link profile. This will make google happy and should grow your site.
Helps your site rank for long-tail keywords
User generated content will help add relevancy to your site, they may even use colloquial phrases which you would never know to add to your site but few people may still search for on google.
Increased Social Engagement